So the point of the project was to find a handful of people who were interested in installing small green roof modules (little trays of green roof that were less than 2′x4′). These people were then to reach out to their friends/neighbors to interest them in putting modules on their roofs too. The goals were to create a network of people in a region who were all interested in urban environmental issues and spark a wave of green roof building – more on all that here.

So it started slowly with a few people interested – I kind of thought there would be loads of people who wanted a free green roof! Then I started to get interest from institutions, and although this wasn’t the intended audience, it seemed like a good idea anyway. So when we went to install the first modules the comments were along the lines of “that’s it?” “that’s so easy!” — and I realized (after my great experience with the planting program with Covenant House) that there was some other potential here. So I brought up the idea of doing a planting program with the residents of this particular institution. If they cover the costs (at just over $1,000) we could do run a half day workshop and by the end of that they would have a larger green roof – about 2,000 square feet worth!

I have since planted at a pre-school, an environmental organization and another school, all of whom are interested in doing planting workshops in the spring! So that is 4 more green roofs than NYC had before I started the project.

So, while I may not (yet) be getting the broad reach that I had hoped for, I am getting to install some larger scale green roofs with some great people. And the green roof education reaches a broad base of people who will one day build their own networks…

I like to approach projects from an “outside the box” (boy, thats an overused term) point of view. When I mentioned the “Seeding the City” to a friend who works with green roofs, he questioned the value of planting such a small plot of greenery – how is that going to have any real affect on the Urban Heat Island Effect?

May answer, “Each individual module may have a negligible affect, but what would hundreds of modules spread across the city do to both our environment, our awareness and our social fabric?”

When you consider the potential of the project, creating potentially enough greenery on rooftops to recreate a Central Park in the sky? Now it gets interesting.

I have also been considering how to raise money for the project outside of the “normal” channels (i.e. grants). A couple of things have come up recently which I am investigating:

• ThePoint.com is a tipping point model for fundraising and social action. Get enough people to commit to something, and then it can happen. I posted the project on there with enough funds to launch the project, its a pretty high price, so we will see how close I get, but it does allow many people to be involved at a small level – it is a further exploration of microfinancing.
• Another idea is to exchange money for experience or special commodities from the project, this is based on the model of artistshare.com. The funding is given up front and then the funders are invited to participate in interesting ways throughout the project.
• Finally, my own thought of allowing people to “sponsor” grm’s throughout the city. Pay $50 and you would sponsor a grm in your choice of one of the neighborhoods. This wouldn’t be on your own roof, but would include your sponsorship information on the signage and website.

So, does anyone have any thoughts on any of this? Are there ways you would want to participate financially? Would you give a small amount for nothing in return or prefer a larger amount and a unique experience or commodity (if so what would that experience or commodity be?) or would you prefer to know that your funds are directed at a specific piece of action?

Help me chose a summary statement

So I have written a couple of different summary statements. Which do you like better?

“Seeding the City” is a public art project that seeks to plant “seeds” of thought in the urban environment on challenges of climate change and potential for remediation. Social networking will determine the location for installation of individual green roof sample sites. Included with the installation will be educational and community building tools, and methods to trace the growth of the network. Online resources will include mapping of the project, tools for tracking local urban heat island effect and resources to recreate the project worldwide.

“Seeding the City” is an art project that utilizes social networking to site urban interventions in the form of green roof modules. It capitalizes on community building to introduce urban environmental issues and remediation tools. The modules and their accompanying flags and street level signage will track the growth of the network throughout the neighborhood. Online resources will include mapping of the project, tools for tracking local urban heat island effect and resources to recreate the project worldwide.

Let me know in the comments!

1. Most of my energy right now is devoted to the new green roofs project, for which I just launched a new (very beta!) website: http://www.seedingthecity.org.
2. There is also a lot of thought going into a project I am doing at Highbridge Park, that follows the path of the Croton Aqueduct as it came into Manhattan. There is some cool facilities based architecture up there. And I am reading an interesting book called “Water for Gotham.” (I love urban history – just ask me about Five Points!)
3. I want to do a soundwalk/audio tour based on water in NYC – either it will follow the Croton Aqueduct Path (from Highbridge, to Central Park and ending at NYC Public Library at Bryant Park [which used to be a resevoir]) or along the original shoreline. And through this project link history with the present and future. All this inspired by And While London Burns.
4. Keeping up with upcoming shows around HWL: Screening of the film by Justin Lange at “Eco-centric” @ Sonoma County Art Museum, and at “EPA: Environmental Performance Actions” @ Exit Art, and – this should be a fun one! – a showing of how the project was created as part of “Feedback” at Eyebeam. (I am hopeful that we can show the maps, tricycle and chalker as part of this exhibit).

Of course there are other things out there happening and I still have other projects I want to develop (including the water use project, the run off/bus shelter project, the disposable culture project – so many!) And there appear to be a lot of good shows (well, interesting at least) to see out in Chelsea.

I did get a chance to see a couple of notable shows in London this month. Besides partaking in the hauntingly informative and moving “And While London Burns” I also stopped in to see “Shibboleth” at the Tate. I have to just put this out there – I love the Unilever series. I really really do, big corporate infusions of cash and a truly massive space and freedom for talented artists to create something, well, great is really powerful. Doris Salcedo has done some pretty powerful works (including the Atrabiliarios) and the Shibboleth is profound for more than its technical wizardry (and the funny signs warning people not to fall in). I think viewing the crack in the floor in that space when there are just a few people in there with you would be moving (unfortunately it was packed when I was there), even with the crowds there is something interesting about watching people follow along this line – strangers walking side by side, but divided by the crack (making it okay to stand that close), or couples walking one on either side, thus divided by the crack.

I also saw Anthony McCall’s show at Serpentine Gallery. Another technically compelling show that was able to reach beyond the wonder of how into a world of exploration of body and space. I enjoyed just standing in the space and letting the lightworks move across me, changing my relationship to the surrounding gallery and people. And one last stop (I love that the V&A was open until 10am) was at the “Out of the Ordinary: Spectacular Craft” show, which featured some interesting and obsessive works – highlights of which were Lu Shengzhong whose paper cutouts were astounding for their sheer magnitude and Susan Collis for her sublime almost ridiculous understated work.

One day when I was looking at the roofs while contemplating the Green Seeds project, I thought – whoa – wouldn’t those water towers look great swathed in green? It would be so cool to turn them into vertical farms. Heck Rachel Whiteread cast one in resin, why can’t I turn a few of them into community gardens?

I had developed a proposal when I was in SF called the Vertical Community Gardens, or VCG’s. The idea was to create a superstructure that could be hung in place of the advertisements on the buildings of walls (in SF they are low, at eye level) and maintained and used by the communty.
This is an offshoot of that, only it would be used by the people in the building. I was reading on the Vertical Farm site about their urban farm projects. Maybe they would help build a flexible ultra lightweight water tower superstructure to use as small starter projects. There are three right on the corner of Houston and Crosby that I would love to do. And hey I can see them from my office window!

On another note, if you haven’t already, go see the Mike Nelson Creative Time project, A Psychic Vacuum, in the old Essex Market building. It is really hard to explain, but the psychology of space, place and time is really played with here. Spoiler alert — the last space is quite extraordinary, particularly after having been through the maze of other spaces.

Images (from top to bottom) courtesy of: City Noise, Vertical Farm – Design by Chris Jacobs.

I’m not that smart person, but I am glad they are out there. Instead, I tend to lend my brain to creative pursuits. Albeit hopefully creative pursuits that have a goal, or actionable outcome. So lately, as the High Water Line project continues along (just finished Lower Manhattan – so its back to Brooklyn!), I have been contemplating a couple of things.

First, what to do next. I have a lot of ideas I am playing with, which I will outline below.

And second, how to capitalize on all the media attention around the High Water Line. An artist whom I admire, Chris Doyle, speaks of his first big public art project, Commutable, and he was asked, “Are you ready?” by one of his presenting organizations. When he asked what they meant, they said “Are you ready for all of the attention you will get around this, and will you be able to use that to continue to build your career?”

So I was very conscious of that going into this project, particularly as the attention continued to grow. And I have to ask myself? Am I ready? I thought I was. I have concepts for the next project, I am definitely making use of the fantastic network of people that I have met over the course of the project. But how, realistically does one turn that attention into funding or other types of support for the next project? I’m not sure that I know. So now what?

Well, what I am doing now is working on the next thing… hopefully I can take it a little slower and ensure more up front funding and get all of the ducks in a row earlier in the process. So here is the roster of projects (all with *working* titles and there fore subject to change).

Green Seeds
Background: This project builds off the history of gardening in NYC as well as the connections to food which are long established in the Lower East Side and Chinatown. It also examines the heat island effect, and the mitigation which even a small portion of something like a green roof can play on the temperature of the city. Finally it utilizes social networking to generate siting the project.
Green roof: I have been gathering information on green roofing and have found a modular and lightweight system which can be used without a lot of retrofitting or heavy construction etc. My idea is to take one or two of the modular pillows and place them on roofs. They then act as a *seed* of a green roof. They might (I’m working on this) housed in a sculptural element (the seed pod?) that could also contain instruments for measuring temperature (which could be sent back to an online map), a solar panel to power the instrumentation, provide some weight and protection for the green roof and perhaps provide some visual cues about the green roof.

Social networking: The social networking is accomplished as follows. 1. I find the first person on whose roof I place the first green seed pod. I then get the necessary approval from the landlord, and ask the resident to meet or find one or two people in a neighboring building that are also interested in having the project installed. Again I go through the necessary approvals and install the second green seed pod, asking those residents to again find the next set of interested participants. I would also like to install them in some more public spaces like schools and public rooftop areas. From these locations people could inquire and request green seed pods.

How to make it public: Here’s one of the tricky parts. How to make the project *more* public. Since the roofs might be a majority privately owned, access isn’t really a possibility. The mapping and temperature taking will be publicly accessible, but how else can I do it? Do I literally run string from one green seed pod to the next, showing the network as it grows? (But what does that really have to do with green roofs?) Do I create little plaques (like historical markers) that can be affixed to the front of the buildings? Do I recreate George Bliss‘ Purple Footprints (once used to lead to Adam Purple’s community garden, and then later to protest the Bowery Bar) – but that’s illegal…

Okay, I was supposed to write them all up, but now I am going to be late for work, so I will add the rest (Coffee Cup Reduction Project, Real Cost Cafe and What a Waste – Disposable Culture) later…