This idea was directly generated from Matthias Merkel Hess’ posting, “Getting Dirty at the Hammer.” In it he mentions that the panel discussion (featuring Steve Badgett/SimpArch, Amy Franceschini/Futurefarmers and Nance Klehm) discussed the role of the gallery for artists who work in communities on a project basis. Amy Franceschini stated something about (in Matthias’ words) “Franceschini said the gallery can be used as a testing ground and that failure is possible without hurting anyone.”

Last night I was trying to figure out how on earth I would store the 100+ plots for the “Seeding the City” project as they await installation. Then I realized that it would be a fabulous gallery show. I could keep all of the plots on the floor of the gallery, as they left the gallery to be planted, in their place would be inscribed the location to which they are taken (the address of the roof). Along the walls would be images of the plots in place. I can even create a little string based network of the plot spaces in the gallery. I LOVE THIS IDEA! So now I have to either find a gallery that would be up for this for the entire 3-5 month project timeline (at least it is summer!) or get a Swing Space from LMCC. If you have a gallery & are interested, be sure to contact me!

I talk a lot about building community and the importance of networks, I do a lot of maintaining those networks (on facebook: http://www.facebook.com/profile.php?id=812474238, twitter: https://twitter.com/e_mo and now tumblr: http://evemosher.tumblr.com [mostly a repository for stuff i want to read or dross]) but in a way, you dear blog reader are part of my community too. In a very big way. In fact you may know more about me than those who get the 140 character updates (maybe - I can be very informative in short bursts).

So my point is, that in the interest of building this community - tell me a little about yourself. In fact, go crazy and promote yourself all out in the comments. Include links to websites so that I can know who you are too…

Yesterday I posted about some bigger discussions to have when engaging in the discourse on funding for the arts. I spoke about communities and artist support & integration. Today, as promised I want to talk about the power of the arts community and the myth of scarcity.

The myth of scarcity in the arts is the long held belief that there’s not enough X to go around. Where X represents one patrons, audience, venues, whatever. This myth creates a sometimes vicious competitive environment.

The myth is detrimental to both individual artists and the community.

The good news is that it really is BS. But that does mean coming to terms with some understanding and reality checks. The first concept to grasp is that the current system of the arts industry is broken, the pyramid is inverted. Artists, who should be at the top of the pyramid (all other services should be in support of artist) are currently at the bottom (playing the support role to all the services). This is not a complaint, just a statement of (important word choice coming up) current fact. In order to change this, artists will need to begin with reconsidering how to succeed in the art world (more on that later).

Another reality check is that there is only a minuscule number (I’ve heard rumours that it is 1% of 1% of all artists) make a large amount of money off their artwork. And by large amount of money, I mean rockstar lifestyle. We could probably figure out who they are right now, ummm, Damien Hirst, Olafur Elliasson, maybe Jeff Koons and tangentially Christo & Jean Claude (tan. because they make money off sketches of their work). Am I missing anyone?

Here’s the secret, everyone else is making money off alternative sources of income which are funding their work (teaching, speaking, working in the arts, etc). Now, there are probably quite a lot of artists who make a reasonable amount of money off their work (as opposed to the rockstar levels of money), mostly these are artists who can create easy to market & sell work, which, often is not even the work they would consider the most important or interesting. Like the e-bay and painting-a-day people (there’s a lot of merit in these methods of funding). If you are doing large scale public projects (say a chalk line around NYC) then your funding might come in a small part from grants and individuals, but in a larger part from speaking opportunities, image rights and some amount of commodification. My painter friend is pursuing painting portraits as a means to fund his work, a couple of my other friends who create non-object based work subsist on teaching and occasional fellowships. It’s a good idea to understand that you will be the biggest funder of your own work, so you should find something you can do to make money that will make you happy.

So, about how this community concept can help. It’s quite simple actually, so simple in fact that there is a cliche already made for it: a rising tide lifts all boats.

If as a community we decide that we are going to help one another, whether that is sharing knowledge, resources, experience whatever, then we all rise up together. Don’t even think it isn’t selfish, don’t you think that if I help my friend the painter get a show in a gallery or out at Coney Island, well one day he will turn around and help me when I need it. Sharing is a way of creating greater strength in numbers. (What you give is what you get).

Yes we should all be talking about money too. It empowers us all to know what people are paying for services and products so that we can price our own products and services accordingly. (For example, in my experience speaker fees can range anywhere from $200 [for local panel] to $1000 [for individual presentation outside NYC], and stipends for showing work that is documentary in nature [documentation of a project already completed] is about $300). It also helps us all present a more united front, sure there are lots of artists doing things for free (even I admit to that for a select situation), but the more we all ask for the money we rightly deserve, the more likely people will pay for it. The power of a positive no is a great thing.

So think about it, and figure out what you have to share with your fellow artists, and go out there and give that away (while simultaneously asking to be paid for your creativity).

Photos all creative commons license, courtesy of flickr and: (top to bottom)
“Support Starving Artists” by dltq
“Inverted Pyramide” by megafon (ironic that it is at the louvre no?)
“community kitchen” by smallestbones

I was invited recently to participate on a panel regarding fundraising in the arts. I was told by the organizer that I was being invited for my experience in fundraising for the HighWaterLine project. I told them, you know I only raised about 30% of the cost of the project and funded the rest of it independent filmmaker style (credit cards) and am still working on ways to recoup, so I’m not sure I am the best representative. They said, actually that’s the other reason we have invited you, we want someone who is honest about their fundraising achievements and challenges.

I’m pretty excited about the panel, since, as you may have noticed, I am really interested in talking about new funding models.
I think there are a couple of important parts of the conversation around fundraising which need to be addressed, I will look at value/integration and support of artistic communities today…

First, how we talk about value of the arts in a community. The argument on the monetary value of the arts, while valuable and of great merit is overused and doesn’t fully address all of the facets of a strong arts economy. I just read a good article in the New York Times Magazine about arts in education, it profiles a report which debunks the power of the arts in strengthening skills in the “tested” subject areas. (I’ve had a problem with this argument for a while). Instead it notes that what was witnessed was: “persistence in tackling problems, observational acuity, expressive clarity, reflective capacity to question and judge, ability to envision alternative possibilities and openness to exploration.” (Nowhere has this been made more visible to me than the week I spent at ACPA, where high school students undertook a week long art project with me where they solved problems, collaborated, focused and expressed).Similarly it is important to find ways to talk about the broader impact that the arts has on our community psyche and collective consciousness. What does it mean culturally and socially to be a creative community?

And what does all this have to do with arts funding? It’s re-framing the argument and looking deeper at the value of the arts and encouraging broader support, which gets us back to the other facets of a healthy funding environment for the arts. While city, state, and federal support of the arts combined with private support giving money or resources to both organizations and individuals provides fertile ground, an active patronage also needs to exist to help create a sustainable environment (somebody has to buy the work/tickets/etc).

The final (and possibly most complicated) pieces are both government regulation in support of arts (low rent/tax breaks for venues and orgs, housing subsidy for artists, open permitting and city agency support) and integration of arts and artists into private sector economy.
The integration could occur in a variety of ways - one idea I like is to hire artists within the corporate community to inspire creative thinking. I guarantee that if you put me on your board of directors that I would be able to see things from a different point of view and come up with creative solutions. Within the private sector artists have the ability to inspire the creativity necessary to advance companies. I would also advocate for institutions to host, essentially, artist residencies. I could provide a number of inspiring community based projects to help with any variety of Nature Conservancy, Sierra Club or NRDC initiatives.

Tomorrow I will write about creating a supportive artistic community, as an artist, and how we can help each other overcome the scarcity myth.

Images courtesy of Creative Commons on Flickr (from top to bottom):
“Fund Public Art” by bourgeoisbee
“Funds Please” by otherthings
“Creative Hands - Mindy” by Dalydose
“fuck it i’ll fund that.” by yatta

crossposted from seedingthecity.org

I like to approach projects from an “outside the box” (boy, thats an overused term) point of view. When I mentioned the “Seeding the City” to a friend who works with green roofs, he questioned the value of planting such a small plot of greenery - how is that going to have any real affect on the Urban Heat Island Effect?

May answer, “Each individual module may have a negligible affect, but what would hundreds of modules spread across the city do to both our environment, our awareness and our social fabric?”

When you consider the potential of the project, creating potentially enough greenery on rooftops to recreate a Central Park in the sky? Now it gets interesting.

I have also been considering how to raise money for the project outside of the “normal” channels (i.e. grants). A couple of things have come up recently which I am investigating:

• ThePoint.com is a tipping point model for fundraising and social action. Get enough people to commit to something, and then it can happen. I posted the project on there with enough funds to launch the project, its a pretty high price, so we will see how close I get, but it does allow many people to be involved at a small level - it is a further exploration of microfinancing.
• Another idea is to exchange money for experience or special commodities from the project, this is based on the model of artistshare.com. The funding is given up front and then the funders are invited to participate in interesting ways throughout the project.
• Finally, my own thought of allowing people to “sponsor” grm’s throughout the city. Pay $50 and you would sponsor a grm in your choice of one of the neighborhoods. This wouldn’t be on your own roof, but would include your sponsorship information on the signage and website.

So, does anyone have any thoughts on any of this? Are there ways you would want to participate financially? Would you give a small amount for nothing in return or prefer a larger amount and a unique experience or commodity (if so what would that experience or commodity be?) or would you prefer to know that your funds are directed at a specific piece of action?

I was scheduled to participate in the show “EcoAeshtetics” at <>Tag in The Hague. As I mentioned, they invited me to do a project which would activate people in the streets and were interested in flying me out to create a citywalk next weekend. I wasn’t interested in the ecological footprint of the flight, so had developed and entirely new and exciting project, Insert ___ Here, which would require them to do the printing of the materials and organize the citywalk and uploading of images. I had also allowed them to (if they wanted) recruit some local designers to work on the remediation images.

Today it was canceled due to their very busy schedules.

I am sad about that, but it also brings into stark reality something I have talked about before (I don’t mean to disparage <>Tag at all, they were very supportive of the artists in the show - offereing airfares, stipends, etc, so please don’t think I am speaking badly of their decision), the role of the artist as the hardest working in the art world. Without me producing the materials, flying out to lead the walk, managing the upload of images, searching out designers and managing their work and reposting of all of the images, well, the work just doesn’t get done. This on top of already thinking through the idea, writing text, designing signs, creating a website, researching materials… As so often happens, the artist not only must create the work, but also do all the work to get it shown. Often without a living wage renumeration. This while all the other people who work in the gallery system are getting paid either a stable salary or an hourly wage which covers all their time.

Not to worry though, Insert ____ Here is launching next week with the help of PS58 in Brooklyn (check out the kids blog on climate change - Little Grassroots!) and will be at the Sustainable South Bronx Block Party on May 17th. If you are interested in getting a group together to do “Insert ____ Here” in your city, email me at eve at insert-here dot org!

Another blog I read just turned me on to RAF-Reduce Art Flights, a project launched at the Venice Biennial. The project aimed to highlight and promote the reduction of travel in the art world. With all the art fairs there’s been an increase in not just in travel, but an exponential increase in shipping of artwork.

This project hits close to home, especially given a couple of recent experiences. As I would hope, as my career grows, I have more opportunities to travel with/because of my work. On the other hand, I don’t want to create a negative environmental impact with the work. And airline flights (if you didn’t already know) have HUGE carbon emissions. So how to keep the career growing, spread the work and minimize the impact?

Recently I was invited to the Wexner Center to present my work as part of the Art & Environment program. It was a one afternoon engagement. I explained the quandary to the director, and asked if there was a way to broaden my (positive) impact while there, could she work with the school or other organizations to fill up a week? She was happy to oblige. I spent a week working with a local group of extraordinary high school students (more on that later), spent the afternoon at the Wexner, and met with local artists. Believe me the week was packed full.

(I was also reminded - again - of our desperate need for better rail. The only train was a 12 hour trip arriving at 3.30am in a city two hours away, the bus left at 4am. I was totally up for taking on the long trip and early arrival, but as anyone who has ridden any distance knows, the freight trains are given priority and passenger trains are notoriously late. If I missed the 4am bus I would have been awkwardly stranded).

So in the case of Wexner it opened up lots more opportunities for me to meet with and work with people.

The other instance was that I was invited to participate in the EcoAesthetics exhibition at < > TAG platform in The Hague. They were interested in bringing in an artists who would get out into the public space and create interventions or activate public participation. Well, thats me for sure! Unfortunately I *really* couldn’t justify a flight to The Hague for a weekend project*. So instead I suggested that I create a project that could occur in the public realm, but which they could produce, organize and promote all themselves. I would provide the creative idea, the structure and the electronic files, everything else was (mostly) up to them. From that was born the “Insert ____ Here” project which will launch in The Hague this weekend, Brooklyn next weekend and then Miami and the Bronx soon after. I would love to see it happen in neighborhoods around the world, so certainly contact me, or watch the project site (totally in progress- just a theme place holder for the moment) for more information.

In light of this, I have been talking with Michael Mandiberg and Tiffany Holmes (of ecoviz.org) about creating a group of artists who are interested in participating in and promoting an electronic panel. We could be in our homes, in front of a web cam participating in a panel anywhere in the world. If Andy Revkin can do it, so can we.

*It’s not that I don’t want to go to these places - I definitely do, I love travel and I love meeting people around the world, but I am trying to be conscientious about my travel footprint - reducing the flights and if I do fly, packing the time full of opportunities.

Images (from top to bottom): Michael Mandiberg’s Real Cost plugin for Mozilla Firefox, Eve S. Mosher’s “Insert ____ Here” project

When you work on projects that involve a lot of mapping, you learn to love mapping tools. There may be better ones out there, but I have grown fond of Community Walk. I just used them to do a quick map of the Highbridge project, I See You in Me (The Path of Water in NYC):

CommunityWalk Map - I See You in Me / The Path of Water in NYC

I did it mostly to get a guess of how long the project will need to be, about a mile. Sure after a more than 70-mile long project, it seems easy, but this one is a little more work intensive…

More images/information on the project.

I’ve talked before about the collective power of artists and why we should share. I’ve been seeing it repeated on Sellout and in the comments over there recently too. (Basically it is the idea that by sharing resources and knowledge we can actually create a greater wealth of opportunities and resources). In light of that, I was trying to figure out the best way to share those resources with one another. Of course a forum seems like the obvious answer - but that can easily become unweildy and devalues quickly. (It would be hard to replicate the success of chow nee chowhound).

I will start by offering what I know here in these pages…
I will start with the basics, some good places to get reference materials-

• Fractured Atlas: Good place to learn more (professional development), get more (fiscal sponsorship, health insurance, liability insurance [for events, film production & public art], publicize (promote & learn marketing), and get some member discounts.
• Sellout: Participate in an ongoing discussion regarding artist issues.
• Chicago Artist Resource: a fantastic site with loads of information and interviews for artists everywhere (most of the content is not location specific). Check out articles and links to other resources on your practice (incl. health & safety, health insurance links, public art, community & social issue arts, magazines & journals, and a great collection of artist and art professional’s stories), career (incl. strategic planning, marketing & promotion, community, organizations & unions) and business (incl. branding, financial planning, legal issues, and advocacy)
• NYFA: New York Foundation for the Arts is a great site (you have to register to use it) which provides an international listing of resources, called NYFA Source. It is a searchable database of residencies, grants, space, apprenticeships, etc). They also list classifieds - jobs & opportunities.
• International Sculpture Center: Given that the definition of ’sculpture’ has expanded to include installation, video and some time-based works, these resources are for more than sculptors. They host a sculptor community forum, artist’s registry, and resources.
• Artists Space: The most useful (anecdotally) non-fee based, uncurated online image registry.
• Artist Career Guide: Right now it is mostly a promo site for Jackie’s upcoming book, but she is posting interviews with professionals semi-regularly (currently there are interviews with two curators), but it also lists workshops she is teaching - and she can definitely whip your under-promoted butt into shape.

Anyone know of others I should include?

Note to self, other posts should include: grant writing tips, making sticky websites, the theory of becoming an expert, online fundraising…

In trade, anyone know a financial planner who works with artists (needs to know our particular situation) based here in NYC?

Found the image on: http://www.business-improvement.org/.

(cross-posted from my new project site, seedingthecity.org):

Help me chose a summary statement

So I have written a couple of different summary statements. Which do you like better?

“Seeding the City” is a public art project that seeks to plant “seeds” of thought in the urban environment on challenges of climate change and potential for remediation. Social networking will determine the location for installation of individual green roof sample sites. Included with the installation will be educational and community building tools, and methods to trace the growth of the network. Online resources will include mapping of the project, tools for tracking local urban heat island effect and resources to recreate the project worldwide.

“Seeding the City” is an art project that utilizes social networking to site urban interventions in the form of green roof modules. It capitalizes on community building to introduce urban environmental issues and remediation tools. The modules and their accompanying flags and street level signage will track the growth of the network throughout the neighborhood. Online resources will include mapping of the project, tools for tracking local urban heat island effect and resources to recreate the project worldwide.

Let me know in the comments!