Another moment of brilliance…
Chris Doyle has done it again. I know I talk about him a lot on this blog, much to his chagrin, but he’s done it again with some pretty clever thinking. This time its a self marketing idea that is simple, beautiful, brilliant and I hope (for his sake) succesful.
Chris created a limited addition set of drawings called Subscribe. They are some of his personal but not too precious drawings of suburban homes. And they are for sale. (That’s not the clever part, tip is:) Each sale benefits one of a handful of non profits that he has chosen, like Creative Capital, Creative Time, Public Art Fund, Smack Mellon and Socrates Sculpture Park. Why is that so brilliant? Because each of those organizations (and their huge mailing lists) is going to promote the work too!
So everybody wins, the organization and the artist.
I will post images of the work and links soon (writing this from the phone). And if there are some left, go buy one!